George Mason University

Hyperlinks should inform users where clicking the link will actually take them.

• E.g., Use George Mason University Home Page* as opposed to http://www.gmu.edu*.
• E.g., Avoid URLs and non-specific references like “click here” or “read more”

To create meaningful hyperlink in Microsoft 365 PPT, do the following:

• Select the URL that you would like to replace with meaningful hyperlink text.
• Go to the Insert tab. Select Links.

• Enter the descriptive link text in Display text textbox.
• Enter the URL in the Address textbox.

• Click Insert.

Why is this important?

Screen reading applications allow users to list the links on the page in a separate dialog window. This feature allows a user to quickly scan through all of the links on a web page. Unfortunately, it also strips away the surrounding content leaving the user only with the link text provided.